Why 99% of ads underperform and no one sees it

If you are thinking about how your ads are not bringing the results you thought they would, don’t worry I have been there too. I used to always think about getting the creative just right, making sure the offer is awesome, checking the target audience, and yet nothing seemed to be taking effect. Until I found out something that boosted my ad results and made them outperform my competitors. Let’s get into the important details.

The problem every business owner fears

Running your first ad can be really exciting. Thinking about how the results are going to be amazing and knowing you are going to totally crush the market… and then you don't. At least that is what happened to me when I ran my first ad. It totally threw me off because I knew that my target audience was right, the ad made since, what I offered was clear, but still NOTHING. I could not figure out what made my ad undesirable compared to the other ads in the same niche. I finally decided to sit down and figure out what makes an ad perform better than other ads? What causes it to stand out?

Some things you might have tried

I can guarantee that any business owner who has tried to run their own ads have come across several bumps in the road. I tried to test new audiences, come up with new offers, rewrite an entire new ad, and went over every detail again and again. You just want to find the answer to the problem but it seems everywhere you turn is a dead end. I remember I sat down one day and started researching ads and I found out an amazing way to make any ad stand out among the crowd. The message needs to be razor sharp and cut through the clutter of all the other ads.

Razor sharp messages that cut through the clutter

I had never thought about the amount of ads and marketing everybody is bombarded with throughout the day. Your message needs to cut through the clutter of everybody else's message. To do that, avoid using the exact same thing as any of your other competitors and say something that makes people sit up and pay attention. Keep your message simple and straight to the point. No unnecessary words or fantasies you are going to solve. All you need to do is address the prospect's problem and offer an easy solution for them. Focus on what they are experiencing and from there on out you have their attention and can sell them in the rest of the ad. In conclusion Make sure that every one of your ads gets to the heart of the matter and also solves a problem. Remember that if you sell to everyone, you sell to no one. You need to have an impact on your audience and not blend in with any other ad. Stick to your unique selling proposition and you will be fine. The only people who matter are your target audience. You can always take on the learning curve of marketing but if you need any help contact us for a consultation, completely free, and we won't waste your time.